Last Updated: June 5, 2026
Effective Date: June 5, 2026
At Western Wholesale Energy Gas & Electric Inc. (“Western Wholesale Energy,” “we,” “us,” or “our”), we are committed to protecting your privacy and personal data. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and protect your personal data when you visit our website, https://westernwholesaleenergy.com, and use our services. We comply with applicable global privacy laws, including but not limited to:
• Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
• California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) (California, US)
• General Data Protection Regulation (GDPR) (UK, EU and EEA), where applicable
By using our website, you agree to the collection and use of personal data in accordance with this Policy.
1. Introduction and Scope
This Policy applies to all personal data processed by Western Wholesale Energy Gas & Electric Inc. in connection with our services and website visitors.
Our Contact Details:
Western Wholesale Energy Gas & Electric Inc.
Email: cs@westernwholesaleenergy.com
Phone: 1.844.242.7674
We encourage you to read this Policy carefully to understand our practices regarding your data and how we will treat it.
2. Information We Collect
We collect various types of information for different purposes to provide and improve our services to you. We only collect data that is necessary for the stated purposes.
2.1. Personal Data. Information that can be used to identify you directly or indirectly, including:
• Identifiers: name, email address, postal address, phone number, IP address, and online identifiers.
• Commercial Information: records of products or services purchased, obtained, or considered, including energy enrollment and billing details.
• Account Information: username, preferences, and feedback.
• Communications: information you provide when contacting us, such as customer support inquiries and survey responses.
• Professional Information: job title and company name where you interact with us in a business capacity.
2.2. Usage Data. When you access our website, we may automatically collect:
• Device Information: IP address, browser type and version, operating system, and unique device identifiers.
• Usage Patterns: pages visited, time spent on pages, referral source, and navigation paths.
• Location Data: general location derived from your IP address.
• Cookies and Tracking Technologies: information collected through cookies and similar technologies (see Section 2.4).
2.3. Sensitive Personal Information. We do not collect sensitive personal information (e.g., health data, racial or ethnic origin, political opinions, religious or philosophical beliefs, genetic data, biometric data, or sexual orientation). If, for a specific service, we need to collect such data, we will clearly inform you, explain the purpose, and obtain your explicit consent or rely on another lawful basis as required by applicable law.
2.4. Tracking Technologies. We and our third-party partners use tracking technologies to collect information about your interactions with our website, including:
• Cookies: small text files stored on your device for first-party and third-party purposes.
• Analytics Tools: Google Analytics (including Google Universal Analytics and the Google Site Tag / gtag.js), which collects information about how you interact with our website.
• Marketing and Business Intelligence Tools: ZoomInfo and email marketing services such as Brevo (Sendinblue).
• Web Beacons / Pixels, Local Storage, and Log Files used to enable functionality, remember preferences, and analyze usage.
Non-essential analytics and marketing technologies are loaded only after you provide consent through our cookie banner. You can accept or reject analytics cookies at any time, and you may also adjust your browser settings to limit or disable some tracking technologies.
3. How We Use Your Information
We use the collected data for the following purposes, based on specific legal bases where required:
• To provide and maintain our services and process your enrollment or transactions (legal basis: performance of a contract).
• To improve and personalize our services (legal basis: legitimate interests and/or consent).
• To send marketing and promotional communications where you have opted in (legal basis: consent).
• To provide customer support and respond to your inquiries (legal basis: performance of a contract, legitimate interests).
• For analytics and research using consent-based, non-essential cookies (legal basis: consent and/or legitimate interests).
• For security and fraud prevention (legal basis: legitimate interests, legal obligation).
• To comply with legal obligations such as tax and accounting requirements (legal basis: legal obligation).
4. How We Share Your Information
We may share your personal data with third parties in certain circumstances, always ensuring appropriate safeguards are in place:
• Service Providers: hosting providers, analytics providers (e.g., Google), business intelligence and email service providers (e.g., ZoomInfo, Brevo), and payment processors, who may access your data only to perform tasks on our behalf.
• Business Transfers: in connection with a merger, acquisition, or asset sale, with notice before your data becomes subject to a different privacy policy.
• Legal Requirements: where necessary to comply with a legal obligation, enforce our rights, prevent wrongdoing, or protect the safety of users or the public.
• With Your Consent: for any other purpose with your explicit consent.
• Aggregated or De-identified Data: information that cannot reasonably be used to identify you.
5. International Data Transfers
Your information may be transferred to and maintained on servers located outside your province, state, or country, where data protection laws may differ. For transfers from the EEA, UK, or Switzerland to countries not deemed to provide an adequate level of protection, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs). By providing your personal data, you consent to this transfer, storage, and processing; where consent is the legal basis, you may withdraw it at any time.
6. Data Security and Retention
6.1. Data Security. We employ industry-standard technical and organizational measures to protect your personal data, including SSL/TLS encryption for data in transit (HTTPS), access controls restricting access to authorized personnel, data minimization, regular security reviews, and employee training. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
6.2. Data Retention. We retain your personal data only for as long as necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal data, we securely delete or anonymize it in accordance with applicable law.
7. Your Data Protection Rights
Depending on your location and applicable privacy laws, you have the following rights regarding your personal data:
• Right to be informed about the data we collect and how we use it.
• Right of access to the personal data we hold about you.
• Right to rectification (correction) of inaccurate or incomplete data.
• Right to erasure (deletion) of your personal data in certain circumstances.
• Right to restrict or object to processing, including for direct marketing.
• Right to data portability.
• Rights relating to automated decision-making and profiling.
• Right to withdraw consent at any time, without affecting prior lawful processing.
For California Residents (CCPA/CPRA): You have the right to know, the right to delete, the right to correct inaccurate personal information, the right to opt-out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising, the right to limit the use of sensitive personal information, and the right to non-discrimination for exercising your rights. To opt out, use our Do Not Sell or Share My Personal Information request channel.
Global Privacy Control (GPC). We honor opt-out preference signals, including the Global Privacy Control (GPC) signal sent by your browser or extension. When we detect a GPC signal, we treat it as a request to opt out of the sale/sharing of personal information and we do not load non-essential analytics or advertising cookies for that browser.
For Canadian Residents (PIPEDA): You have rights to access and correct your personal information and to challenge our compliance. For EU/UK Residents: you may lodge a complaint with your local data protection authority (UK ICO: https://ico.org.uk/; EU EDPB: https://www.edpb.europa.eu/edpb_en).
How to Exercise Your Rights. To exercise any of these rights, contact us at cs@westernwholesaleenergy.com or 1.844.242.7674. We will respond within the timeframes required by applicable law (e.g., 30 days under GDPR/PIPEDA, 45 days under CCPA) and may need to verify your identity before fulfilling your request.
8. Children’s Privacy
Our service is not intended for individuals under the age of 16 (or 13 where COPPA applies). We do not knowingly collect personally identifiable information from children without verifiable parental consent. If you believe a child has provided us with personal data, please contact us and we will take steps to remove that information.
9. Links to Other Websites
Our services may contain links to other websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. We strongly advise you to review the privacy policy of every site you visit.
10. Changes to this Privacy Policy
We may update this Policy from time to time. We will notify you of any changes by posting the new Policy on this page and updating the “Last Updated” date above. We review this Privacy Policy at least once every 12 months and update it when our practices or applicable legal requirements change. You are advised to review this Policy periodically.
11. Contact Us and Complaints
If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us at cs@westernwholesaleenergy.com or 1.844.242.7674. Canadian residents may also contact the Office of the Privacy Commissioner of Canada (OPC); California residents may contact the California Privacy Protection Agency (CPPA).